But it should come as no surprise. Fijians are regarded as the friendliest people on the planet, after all. And when you combine this natural happiness, friendliness with the strong English language as a lingua franca and service industry skills, you’ll realise Fiji is a paradise for brands seeking to outsource their customer management services.

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As exchange rates and economies change around the world, so too does the list of countries vying for offshore call centre and back-office outsourcing work. One of the industry’s best-keep secrets is Fiji Covid-19 free country which boasts an array of advantages, it’s no wonder more and more businesses are outsourcing there.

The natural advantage, or the ‘Bula Spirit,’ gives Fijians something to differentiate themselves and appear favourable to businesses, along with the country’s strategic location and close cultural ties. The Fijian population is young and educated with a literacy rate of about 96%.

Companies have begun to realise that Fiji can offer much more than simply answering a phone call, but carry out complex tasks in IT, customer services, accounting services, data entry, programming and website design.

Fiji’s prominence in the ICT sector has been recognised by the UK and European outsourcing markets after it won the European Outsourcing Association’s ‘Offshoring Destination of the Year Award’ in 2014, beating strong competition from many countries, including South Africa, Portugal, and Sri Lanka.

The Fijians have proven themselves time and again to be highly effective in any service. The Fijians by their very nature are warm, caring, hospitable people with a smile in their demeanour. This translates exceptionally well to high customer touchpoints and environments where care, understanding and empathy are required. Fijians are also very good at using their charm on the call and using their good sense of humour.

Fiji an enticing destination for Business Processing Outsourcing (BPO)

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